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“We wanted more than square footage” Bold Smart Lock about their choice for Synderella

Bold Smart Lock chooses Synderella Leidseveer as the new HQ for growth, innovation and customer reception in the heart of Utrecht.

Smart, secure, and wirelessly manage access. That's what Bold Smart Lock does — and that requires an office location that is as well thought out as their product. Recently, the scale-up has been located in Synderella Leidseveer in Utrecht. We spoke to the team about why this location did meet their requirements.

What exactly does Bold do?

“We develop keyless access solutions via a smart cylinder that replaces traditional locks,” says the team. “Our users open doors via the Bold app or web portal — no keys, no hassle.”

With installations completed in minutes and a scalable platform with time-limited access rights, Bold serves both consumers and business users. Reliability and safety are key — just like integration with other systems via their API.

Why Synderella Leidseveer in particular?

“We were looking for an office that offers more than just space. We wanted an environment that matches our brand identity: innovative, professional and service-oriented,” says Bold.

The decisive factors:

  • Location: Right next to Utrecht Central Station — perfectly accessible to team members and customers
  • Scalability: Room to grow without moving
  • Reception: Professional setting for demos and partner visits
  • Support: A team that switches as quickly as we do

What does this step mean for your growth?

“This location allows us to operate more professionally and to receive customers better. It supports our ambition to become the market leader in smart access solutions.”

Want to know more about Bold Smart Lock?
Visit boldsmartlock.com or follow them via LinkedIn

Do you also want to be located in a location that works for your brand?
Discover Synderella Leidseveer at synderella.nl